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Score Big with Computer Vision in Sports tech

Updated: Mar 23


Computer vision , a rapidly growing field of technology that is revolutionizing the sports industry. By using advanced algorithms and machine learning techniques, computer vision can analyze large amounts of data to provide valuable insights into athlete performance, fan engagement, and much more. In this blog post, we will explore why you may want to look at applications for computer vision in your Organization.


What is Computer Vision? - Computer vision is a field of study that focuses on teaching computers to interpret and understand visual information from the world around us. This is done through the use of advanced algorithms that can analyze and interpret digital images and video footage.

What's Computer Vision, You Ask? It's like Teaching Your Computer to Be a Magician, but Instead of Rabbits, It Pulls Insights out of Digital Images and Videos!

Well now you may be asking , How is it being used in Sports Tech ? We are seeing quite a few use cases at the moment and only really scratching the surface of its true applicability in Sports Tech.


- Athletes and coaches are analyzing video footage to identify areas for improvement, tracking athlete movements and provide real-time feedback on technique, speed, and accuracy , offering changing to training programs for individual athletes.


- Insights from game analytics, such as player and ball tracking, ball possession, and other game metrics, analyzing data from multiple cameras positioned around the field, providing a comprehensive overview of the players and team performance.


- Fan Engagement - Helping to enhance the fan experience by providing personalized content and recommendations based on individual preferences, such as analysis of facial expressions to determine how fans are reacting to a game and provide personalized recommendations for merchandise, food, and beverage offerings. yes a bit 1994-esq we know but its a real use case.


If you would like to connect with our experts in this space as we would love to setup a time to chat and talk about other real life uses of this fascinating tech.


If you are have a video project that you feel could use a little machine learning boost , reach out and schedule a free consultation.



#machinelearning #videoanalytics #computervision #AthletePerformanceAnalysis #GameAnalytics


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