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GIS and Sports Tech. Why?

Updated: Mar 23, 2023



Geographic Information Systems (GIS) technology has been around for a long time, but it is only recently that its benefits have been realized in the sports industry. GIS technology has become an essential tool in sports tech, providing valuable insights that can help athletes, coaches, and sports organizations make more informed decisions. In this blog post, we will explore why GIS matters in sports tech.


What is GIS? GIS is a computer-based tool used to analyze and manage geographic information. It allows users to visualize, manipulate, and analyze data on maps. GIS technology is used in various industries, including urban planning, environmental management, and public health.


“Is GIS just the Ultimate Map-Manipulating Tool for Urban Planning, Environmental Management, and Public Health!”

We think not. GIS technology, in recent years, is being used in as variety of ways from providing valuable insights into the physical and social factors that influence sports performance, player safety, and fan engagement to providing a "Boundary Map" for Sports Organizations like Little League to group baseball athletes into groups and ultimately teams.


GIS is being used to help athletes and coaches analyze spatial data to optimize training and game strategies , as well as analysis of data on fan demographics, ticket sales, and social media activity to identify trends and develop personalized marketing campaigns.


We expect we can expect GIS technology to become even more integral to sports tech in the coming years, learn more about how we can help you in this area leveraging our GIS Experts.


Looking for help with a GIS Project ? Why not reach out to us and schedule a free consultation.



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